Give a little Lovecat Spread a little Cat Love


Eleven years ago after finishing her studies, our designer had an emotional moment where she needed to decide what her brand name and logo would be. Being a graduated Costume Designer, the only thing in life she knew perfectly well was Theater, so Drama was the logical name for her brand. And after her oldest cat Radovan stood before her while she was trying to develop the logo, she knew that his face with his fluffy cheeks is the perfect contouring for the design of the brand logo, the Cat mask. After a couple of years working with clients one on one on developing custom designs, she started separating the logo into a separate product, the Lovecat necklace. With the ideology of an unconditional Love as a background and the need of positive consumption, she designed the necklace as a small catchy statement piece, easy to ship and with an enormous message, Give a little Lovecat Spread a little Cat Love. From that moment on, the Lovecats Original were born.

Ivana Knez

Conceptual Fashion Designer, Entrepreneur, Columnist, Motivational Speaker Born in 1985, graduated on the Academy of Fine Arts in Belgrade with eminent teachers of the Serbian Art scene, Ivana Knez is a well known Fashion name for the Macedonian Audience. Her first brand Drama was a statement fashion brand for strong and independent women worldwide, for conscious women who have control over their own lives, and aim toward a better future every day. The brand was focused on the needs of the local fashion scene, and right before the pandemic, she converted the name into IKNEZ. In the pursuit for individual happiness, and the need for Love, Ivana creates the brand Lovecats Original, with a vision to make Fashion more human, and create a better tomorrow for everyone. She now develops online Fashion Platforms, and influences the lifestyle of her followers guiding them to work on themselves first.

“My personal goal is to use Fashion as a tool to make this world a better place to be in.” - IKnez



To all my dear Lovecats out there

Regardless of individual origin, we’ve all been fighting for variable acceptance ever since I can remember. Women all over the world, no matter of the cultural background are facing a historic battle that has lasted forever, from the beginning of humanity. It has slowly grown into a human battle, where we are driven to a level of a man vs man, with no emphasis of the the gender, religious, political or social background. In a social attempt of disrupting the natural balance, governments all over the world, are imposing strategies where humans are still fighting for their basic rights. We are all part of a connected universal energy system. We are all connected at some level, and with the help of virtual technology we are at the peak of inter human connectivity. The way this prospers, depends mainly on the power of every single individual on this Planet Earth and how we raise our voice. Buddha says, The mind is everything. What you think you become. So based upon that statement, I choose to be Love. I choose to use my artistic profession as a Fashion Designer and owner of Lovecats, to spread all the necessary Love in this world, I believe in the power of one. One step can become the beginning of a long lasting journey, one smile can give someone a reason to live, one hug can change the entire life of a single person. With Lovecats, and the story behind my designs, I address all women, all human beings across the globe. I wish that you all realize, that you are all unique, each and every one of you. And there is the glory of beauty in all of you. True acceptance lies within you. True power of a Love revolution lies only inside you. What you choose, you become. So, my dear Lovecats, thank you for choosing and joining us on this magical journey of international Love awareness. Wellcome to the grand Lovecats Family. We are all one. With all my love,
Me because of you,
Ivana Knez

Select your currency